What the job actually is
Strip the title back and most of the events coordinator's week is process: read every enquiry that lands (web form, email, Instagram, WhatsApp, phone), work out which ones matter, reply, send a quote, chase the ones that go quiet, book the showround, log it somewhere, and hand the confirmed event to the people who run it. The parts that genuinely need a person — the showround, the tasting, the awkward conversation, the pricing call on a big one — are a fraction of the hours.
What it costs, honestly
| Line | Typical UK figure |
|---|---|
| Salary | £30,000–£45,000 depending on region and venue size |
| Employer NI + pension | Roughly 15% on top |
| Holiday, sick cover, training | Several weeks a year the inbox still needs someone |
| Recruitment + notice | Agency fee or weeks of your time; four weeks' notice when they leave |
| Fully loaded | £2,900+ a month — directional, not a quote |
These are directional UK benchmarks, not a promise about your venue. The point is the shape: the salary line is the small number, and the enquiries that arrive at 11pm on a Saturday still wait until Tuesday.
When you do not need the hire
If someone is being paid mainly to process enquiries — read, sort, reply, chase, log — the job can be run as a system with you keeping the approvals. MarsAI does that job for the booking lane: every channel read, every enquiry answered and chased in your voice, quotes over your threshold held for your sign-off, everything logged, from £995 a month. It is not a tool for the coordinator to use. It replaces the coordinator's job, and you keep the final say.
If you already have a brilliant events person, the same maths still applies: they stop doing the admin and do the work that needs a human. More often, you simply don't make the next hire.
How to find out which you need
The free audit maps your enquiry flow, times your responses, finds the gaps, and costs the job against the system — in writing. If the honest answer is "hire a person", the audit says that.
Free audit: channel map, response times, follow-up gaps, 3–5 fixes, and a straight verdict on hire versus system.
Get the hire costed →